Groundwork Studio collaborated with Bonsai Design and the City of Farmington to develop a market analysis for the feasibility of Aerial Adventure activities at Lake Farmington and Berg Park. This project is an integral part of the City’s Outdoor Recreation Industry Initiative to build and support a thriving outdoor recreation economy through increased recreational experiences and offerings. Aerial Adventure parks provide a unique offering of physical activities with connected elements like zip lines, challenge courses, climbing/rappelling walls, netted playgrounds, treehouse structures, bridges and other “above the ground” physical challenges.
Community engagement included online surveys, input gathering at Farmington’s “Boo-palooza” event and multiple stakeholder meetings – demonstrating strong community support for an aerial adventure park. Our team also completed demographics and competitive analysis to evaluate the potential success of an aerial adventure park in the Farmington market. In response to site analysis, community and stakeholder preference, and market indicators, we developed aerial adventure park designs to a conceptual level for both Lake Farmington and Berg Park. Finally, projects costs for each design were estimated along with an operational analysis and revenue projections for annual cashflow, cost recovery and profit potential.